Snoop Dog has started hanging with the new administration and performed at the Inauguration…will it help the cannabis industry?

Known for “Drop it like it’s hot”, bffs with Martha Stewart and for being a different type of Rapper, he now is dabbling in politics. But will Snoop Dogg use his new influence to help cannabis. Bucking some is the rapper world, je avoided some aspects of the thug world, he startled and then endeared himself to fans with his deep friendship with style maven Martha Stewart. Popping up with her at Paris Fashion week, he lit up social media with his clothing style. Now, he has startled the public again with his leaning into the new admisntartion and performing at the inauguration. Snoop Dogg, a cultural icon and cannabis enthusiast, has cemented his role as a leading figure in the cannabis industry through various ventures. He considers himself the Doggfather of the industry. Can his support help an administration which is looking at marijuana in a negative light? Thousands of mom and pop businesses are anxiously awaiting how the president and other leaders will move on helping the industry. The Drug Enforcement Administration (DEA) and Congress have decisions to make to regularize the industry and allow small business to be profitable. Some of the agency nominees for the DEA, US Attorney General and more have expressed a negative take on the plant. Given the ability, House Speaker Mike Johnson would roll back legalization. Can Snoop help? He has a big stake in the outcome. Snoop Dogg performing at the Crypto Ball In 2024, Snoop Dogg launched his first licensed dispensary, S.W.E.D. (Smoke Weed Every Day), in Los Angeles, alongside a cannabis product line honoring his late friend Tupac Shakur. The dispensary integrates elements of Snoop’s hip-hop legacy, including Death Row Records memorabilia and a DJ booth, creating a unique cultural experience for customers1.

Snoop’s cannabis journey began with the launch of “Leafs by Snoop” in Colorado in 2015, one of the first celebrity-endorsed cannabis brands. This venture offered diverse products, from flowers to edibles, reflecting Snoop’s commitment to quality and authenticity. Although Leafs by Snoop is no longer active, Snoop remains deeply involved in the industry through investments and collaborations. RELATED: TikTok’s Double Standard on Marijuana And AlcoholWith over 80 million social media followers, Snoop Dogg has a public following, but will it help convince the President, the head of the DEA, Stephen Miller and more about the proven benefits of cannabis. The medical industry has been supportive based on research and date for medical marijuana and over 80% of the public believe is should be legal in some form.  Can the noted Musican sway a small group to make a big difference in day to day life of average people. Only time will tell.

The Fresh Toast is a daily lifestyle platform with a side of cannabis. For more information, visit www.thefreshtoast.com.

The Fresh Toast