Didn't some groups find Frito Bandito offensive?
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Published in Daily Trivia
In 1969 the Mexican Anti-Defamation Committee claimed the Frito Bandito character's "sneaky thief" image was damaging to the Mexican-American culture. Consequently, the executives at Frito Lay were forced to revaluate the Frito Bandito campaign and, soon after, all the Bandito commercials were pulled off the air. A Frito Lay survey, however, indicated that nearly ninety percent of the Hispanic viewing public liked the character (8% did not).
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