Has it always been call the 'Swoosh'?
on
Published in Daily Trivia
Originally, the mark was simply referred to as "the stripe." Over time, it began to be called a "Swoosh," but there is no record of a specific date or occasion for its taking on that name. In the 1960s, a Blue Ribbon Sports brochure for Tiger footwear used the term "Swoosh" fibers to describe a shoe, so it is likely that the word was used in the Blue Ribbon Sports lexicon and later became attached to describe the brand.
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