Melania Trump launches production company ahead of controversial Amazon doc

Jessica Schladebeck, New York Daily News on Nov 28, 2025

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First lady Melania Trump announced on Friday that she’s launched her own production company, “Muse Films,” ahead of the release of a controversial Amazon documentary billed to focus on her life as she prepared to return to the White House alongside her husband, President Donald Trump.

“PRESENTING: MUSE FILMS, my new production company,” she wrote on X. “MELANIA, the film, exclusively in theaters worldwide” on Jan. 30.

The announcement was posted alongside a 10-second clip revealing the company’s logo: a sleek, silver, superhero-style “M” set against a black backdrop.

It’s unclear what, if any, role Muse Films is playing in the documentary, though Melania is serving as an executive producer.

While the first lady often avoids the political spotlight, the upcoming film has promised to offer “unprecedented access” to the 20 days leading up to Trump’s second inauguration in January, according to Amazon MGM Studios.

“Step inside Melania Trump’s world as she orchestrates inauguration plans, navigates the complexities of the White House transition and reenters public life with her family,” reads a logline for the documentary. “With exclusive footage capturing critical meetings, private conversations and never-before-seen environments, ‘MELANIA’ showcases Mrs. Trump’s return to one of the world’s most powerful roles.”

Amazon MGM Studios reportedly shelled out $40 million for exclusive rights to the film, making it one of the largest known licensing deals for a political documentary to date. The agreement, first reported by Puck News earlier this year, is said to include a two-to-three-episode follow-up docuseries about Melania’s life as she bounces between New York, Florida and Washington, D.C.

The deal was reportedly hammered out shortly after Trump was reelected. It also came around the same time that Amazon founder, Jeff Bezos, announced the company would donate $1 million to Trump’s inauguration fund.

The film, set to have a limited theatrical release before it hits Amazon Prime, is helmed by disgraced director Brett Ratner, who retreated from Hollywood during the height of the #MeToo movement after multiple women accused him of sexual misconduct.

Ratner has stayed largely out of the public eye in the years since, but has maintained ties to several Trump administration figures and allies. Steven Mnuchin, the Treasury secretary during Trump’s first term, was in business with Ratner on RatPac-Dune Entertainment until he sold his stake in the film financing firm in 2017.

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