Business
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Chris Lytle Sales Tip -- Plato's Words
Chris Lytle Sales Tip: Just in case you haven't gotten around to re-reading Plato, consider this: "Self-conquest is the greatest of all victories." Plato's advice resonates 2400 years later. To triumph in sales you need to defeat your own bad sales habits and make yourself do the things--every day--that you already know will help you win more ...Read more
Chris Lytle Tip -- Edit Your Proposals
Chris Lytle Proposal Writing Tip: I once interviewed 40-plus clients of a major Canadian corporation. "What does good look like in a written proposal?" I asked. The consensus was that conciseness is good. "Edit and summarize," they said. "Cut to the chase" came up a lot too.
Check the length of your next proposal. What words and sections could...Read more
Chris Lytle Sales Tip -- The Juggler
Chris Lytle Sales Tip: "The juggler can't tell you which ball is more important. Drop just one and the show is over." I was particularly intrigued by this thought from Joan Magretta's book, What Management Is. In selling you have to have a lot of balls in the air because some will drop. But the show is not over. You simply add another prospect ...Read more
Chris Lytle's Sales Tip -- Getting the Appointment
Chris Lytle's Sales Tip: Every salesperson I talk to says that face time is harder to get. One way to get more is to ask for the appointment one week, two weeks, even a month ahead of time. Busy people find it hard to squeeze you in today or tomorrow, but can build their day around their meeting with you next week. Added bonus: When you tell ...Read more
Chris Lytle Tip -- Edit Your Proposals
Chris Lytle Proposal Writing Tip: I once interviewed 40-plus clients of a major Canadian corporation. "What does good look like in a written proposal?" I asked. The consensus was that conciseness is good. "Edit and summarize," they said. "Cut to the chase" came up a lot too.
Check the length of your next proposal. What words and sections could...Read more
Chris Lytle Tip -- Avoid Procrastination
Chris Lytle Business Tip: Procrastination keeps you from failing, but only temporarily. Want a reason NOT to dial the phone or write that big proposal? Prospects can't say NO to a call you don't make or a proposal you don't present. The late CEO of Coca-Cola, Roberto Goizueta, said, "The moment you let avoiding failure become your motivator, you...Read more
Chris Lytle Tip -- Impressions
Chris Lytle Sales Tip: If you've ever made less than a positive first impression on a customer, remember this advice from a very wise person: "No one can go back and make a brand new start. Anyone can start from now and make a brand new ending."
Chris Lytle Tip -- Setting Yourself Apart
Chris Lytle's Success Tip: "Companies that are truly successful are different from their competitors. It gives them control over their destiny. If you are not different, your dumbest competitor will set your prices. And, the market will show you no respect." Benson P. Shapiro may live in an ivory tower as Harvard's Malcolm P. McNair Professor of...Read more
Chris Lytle Sales Tip -- Sales and Politics
Chris Lytle Sales Tip: Can a politician teach you anything about sales? Benjamin Disraeli was a British Prime Minister. "The fool wonders, the wise man asks," he said. Of course, a wise man also knows what he doesn't know. Who are you seeing today? What question do you need to ask that person?
Chris Lytle's Sales Tip -- Selling Better While Having Fun
Chris Lytle's Sales Tip: "When I'm selling at my best, I'm more playful," said a seminar participant recently. "Work is more fun than fun," suggests Noel Coward. Selling at your best is fun. You smile more. You are more at ease with your customers and they react accordingly. Customers sit through plenty of boring meetings. What can you do to add...Read more
Chris Lytle's Sales Tip -- Getting the Appointment
Chris Lytle's Sales Tip: Every salesperson I talk to says that face time is harder to get. One way to get more is to ask for the appointment one week, two weeks, even a month ahead of time. Busy people find it hard to squeeze you in today or tomorrow, but can build their day around their meeting with you next week. Added bonus: When you tell ...Read more
Chris Lytle's Sales Success Tip -- Quickest Route to Success
Chris Lytle's Sales Success Tip: Looking for the quickest route to success? Heed this advice from writer Henry Miller. "In this age, which believes that there is a short cut to everything, the greatest lesson to be learned is that the most difficult way is, in the long run, the easiest."
So here's the easiest route to sales success: Fill the ...Read more
Chris Lytle Tip -- Sales is like Sailing
Chris Lytle's Sales Tip: Sailors and salespeople should heed this advice: "If there is no wind, row." Slow times may require that we revisit the basics and redouble our efforts. Be relentless in filling your sales pipeline. Prospect, seed, dial, contact, meet, propose, and ask for the order.
Chris Lytle Tip -- Two-way meetings
Chris Lytle Sales Meeting Tip: The very best meetings with prospects are two-way exchanges of information. Getting people involved in a sales conversation is a lot different than making a sales pitch. "Don't spend hours and hours doing a fancy PowerPoint presentation," suggests a buyer. "Come to me with an idea and let's talk about it." Bringing...Read more
Chris Lytle Success Tip -- Get Help Before You Need It
Chris Lytle Success Tip: Overheard on the driving range one afternoon: "I'm playing Pebble Beach this Friday and I figured I'd better come see you," a man said to the assistant pro. Imagine paying $380 to play at Pebble Beach and standing at the first tee having taken one golf lesson. How many of us wait too long before asking for help? The ...Read more
Chris Lytle Success Tip -- Get Help Before You Need It
Chris Lytle Success Tip: Overheard on the driving range one afternoon: "I'm playing Pebble Beach this Friday and I figured I'd better come see you," a man said to the assistant pro. Imagine paying $380 to play at Pebble Beach and standing at the first tee having taken one golf lesson. How many of us wait too long before asking for help? The ...Read more
Chris Lytle Tip -- Avoid Procrastination
Chris Lytle Business Tip: Procrastination keeps you from failing, but only temporarily. Want a reason NOT to dial the phone or write that big proposal? Prospects can't say NO to a call you don't make or a proposal you don't present. The late CEO of Coca-Cola, Roberto Goizueta, said, "The moment you let avoiding failure become your motivator, you...Read more
Chris Lytle's Sales Tip -- Selling Better While Having Fun
Chris Lytle's Sales Tip: "When I'm selling at my best, I'm more playful," said a seminar participant recently. "Work is more fun than fun," suggests Noel Coward. Selling at your best is fun. You smile more. You are more at ease with your customers and they react accordingly. Customers sit through plenty of boring meetings. What can you do to add...Read more
Chris Lytle Tip -- Having Wealth, and Class
Chris Lytle Tip: Want something to strive for? According to the US Census, the lower limit of the top 5% of household income is $150,499. At the top of that 5% are the super rich, but getting into the "lower upper class" isn't that large a leap for many salespeople. One thing to keep in mind, "class" is more than money. It includes speech, ...Read more
Chris Lytle's Sales Tip -- Selling Better While Having Fun
Chris Lytle's Sales Tip: "When I'm selling at my best, I'm more playful," said a seminar participant recently. "Work is more fun than fun," suggests Noel Coward. Selling at your best is fun. You smile more. You are more at ease with your customers and they react accordingly. Customers sit through plenty of boring meetings. What can you do to add...Read more