Ram is adding two more entry-level models to its pickup lineup as the brand tries to recapture more of the highly profitable U.S. truck market.

The Stellantis NV brand said orders are open for two cheaper options in its heavy-duty sport truck lineup: the 2500 Black Express and the 2500 Warlock. The Express will start at $53,735, while the Warlock will start at $57,165, both including destination fees.

Those prices are a few thousand dollars above the Ram 2500 Tradesman, the cheapest work-focused trim. But they are priced well below the two existing sporty offerings in the 2500 lineup, with the Rebel and Power Wagon both costing in the $70,000 range and up.

In May, Ram said it was also bringing back a more affordable version of its light-duty pickup: The 1500 Express model starts at $44,495.

The announcements come after the Ram Classic pickup, an entry-level light-duty work truck, was dropped from the lineup last year. The brand plans to release a midsize truck that would come at a lower price point, but not until 2027. Ram's market share has dropped sharply in recent years, and part of the problem has been a lack of more budget-friendly options.

“Everyone likes a good-looking truck, but the challenge is making it affordable while adding value to the entire lineup,” Ram CEO Tim Kuniskis said in a statement. “The Ram 2500 Black Express and Warlock offer an attractive price with custom appearance, while building on our sport truck leadership position.”

Both trucks will come with 4x4 options, sportier exterior features, 20-inch wheels, cloth seats, trailer tow mirrors and other content beyond the base 2500. They will offer either a 6.7-liter Cummins high-output turbo-diesel engine with 430 horsepower or a 6.4-liter Hemi V-8 with 405 horsepower.

Ram has made a series of announcements in recent weeks, including bringing back the Hemi to its 1500 lineup, returning to the NASCAR truck series, and improving its limited powertrain warranty to 10 years/100,000 miles.

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